Education programs, conferences, networking, volunteer involvement and professional advancement are among the many benefits you will receive from involvement with AFP – Greater Philadelphia Chapter
October 10, 2017
*2 CFRE Credits*
#CouchesDontCount: the true story of taking a couch to the streets of Philadelphia to raise awareness for homeless youth will explore the use of hashtag campaigns in raising awareness for an organization through a real life example. Valley Youth House’s #CouchesDontCount campaign launched in October 2015 to raise awareness for LGBTQIA homeless youth in Philadelphia, which resulted in: increased exposure and name recognition, strong new media relationships, featured news stories & articles, and new donors, volunteers, and supporters.
The campaign will continue throughout 2016 and beyond with a new round of Pop Up events scheduled for June. Presenters will speak about the inception of the campaign, successes (and failures), and offer pointers for participants who are interested in pursuing a hashtag campaign.
At the conclusion of this session, participants will be able to:
- Define what a hashtag campaign is.
- Think creatively about their agency’s services & tie that into a hashtag campaign.
- Build relationships with media outlets, donors, supporters, corporations & more through a hashtag campaign.
Valerie Johnson, Director of Advancement, Council for Relationships
Lansie Sylvia, J2 Desgin Partnership